Does the use of organic personal care products persuade sustainable consumption behaviour? : understanding the moderating role of health consciousness
Year of publication: |
2023
|
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Authors: | Jhamb, Deepika ; Chandel, Aditi ; Mittal, Amit ; Tandon, Urvashi |
Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1758-7212, ZDB-ID 2253957-8. - Vol. 24.2023, 6, p. 807-830
|
Subject: | Attitude | Brand love | Brand trust | Altruism | Continued intentions | Organic products | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Altruismus | Markenführung | Brand management | Bio-Lebensmittel | Organic food | Vertrauen | Confidence |
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