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Building long-term patient-physician relationships
Crutchfield, Tammy Neal
;
Morgan, Robert M.
- In:
Health marketing quarterly
27
(
2010/11
)
3
,
pp. 215-243
Persistent link: https://www.econbiz.de/10008669638
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Joint venture stability and cooperation : direct, indirect and contingent effects of resource complementarity and trust
Deitz, George D.
;
Tokman, Mert
;
Richey, R. Glenn
; …
- In:
Industrial marketing management : the international …
39
(
2010
)
5
,
pp. 862-873
Persistent link: https://www.econbiz.de/10008737498
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3
The role of buyer trust in outsourced CRM : its influence on organizational learning and performance
Brockman, Beverly K.
;
Park, Jeong Eun
;
Morgan, Robert M.
- In:
Journal of business-to-business marketing
24
(
2017
)
3
,
pp. 201-219
Persistent link: https://www.econbiz.de/10011763042
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