Customer advocacy and the impact of B2B loyalty programs
Year of publication: |
2008
|
---|---|
Authors: | Lacey, Russell ; Morgan, Robert M. |
Published in: |
Journal of Business & Industrial Marketing. - Emerald Group Publishing Limited, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 24.2008, 1, p. 3-13
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Relationship marketing | Customer retention | Loyalty schemes |
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