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Confidence
Beziehungsmarketing
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Relationship marketing
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Customer satisfaction
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Kundenzufriedenheit
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Consumer behaviour
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Konsumentenverhalten
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Supplier relationship management
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Customer value
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Information technology
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Kundenwert
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Value creation
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Brand management
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Markenführung
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Brand equity
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Retailing
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Value dimensions
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Viral marketing
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Gil Saura, Irene
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Berenguer Contrí, Gloria
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Mikulić, Josip
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Moise, Mihaela Simona
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Ruiz Martìnez, Alfonso
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Ruiz Molina, María Eugenia
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Ruiz-Molina, M. Eugenia
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Ruiz-Molina, Maria-Eugenia
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Economic research
1
European retail research
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of vacation marketing : an international journal
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ECONIS (ZBW)
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Relationship and market conditions : outcomes in marketing channels
Ruiz-Molina, Maria-Eugenia
;
Gil Saura, Irene
- In:
Journal of business-to-business marketing
19
(
2012
)
4
,
pp. 289-308
Persistent link: https://www.econbiz.de/10009714673
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2
Manufacturers and retailers : a relational analysis
Ruiz Martìnez, Alfonso
;
Gil Saura, Irene
- In:
European retail research
26
(
2012
)
1
,
pp. 71-93
Persistent link: https://www.econbiz.de/10009541446
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3
The role of retail equity, value and relational benefits in building B2B relationships in retailing
Gil Saura, Irene
;
Ruiz-Molina, M. Eugenia
;
Berenguer …
- In:
Journal of relationship marketing : innovations and …
19
(
2020
)
4
,
pp. 253-286
Persistent link: https://www.econbiz.de/10012312405
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4
Customer-based brand equity building : empirical evidence from Croatian upscale hotels
Šerić, Maja
;
Gil Saura, Irene
;
Mikulić, Josip
- In:
Journal of vacation marketing : an international journal
23
(
2017
)
2
,
pp. 133-144
Persistent link: https://www.econbiz.de/10011951149
Saved in:
5
The importance of green practices for hotel guests: does gender matter?
Moise, Mihaela Simona
;
Gil Saura, Irene
;
Ruiz Molina, …
- In:
Economic research
34
(
2021
)
1,3
,
pp. 3508-3529
Persistent link: https://www.econbiz.de/10014233534
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