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The effect of pre-entry information on relational outcomes in franchising : model conceptualitsation and gender comparison
Weaven, Scott K.; Grace, Debra; Frazer, Lorelle; … - In: European journal of marketing : EJM 48 (2014) 1/2, pp. 193-217
Persistent link: https://www.econbiz.de/10010344091
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Processual antecedents of perceived channel conflict in franchising
Weaven, Scott K.; Grace, Debra A.; Frazer, Lorelle; … - In: Journal of business economics and management 15 (2014) 2, pp. 316-334
Persistent link: https://www.econbiz.de/10010376630
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Poisoning relationships : perceived unfairness in channels of distribution
Samaha, Stephen A.; Palmatier, Robert W.; Dant, Rajiv P. - In: Journal of marketing 75 (2011) 3, pp. 99-117
Persistent link: https://www.econbiz.de/10009161335
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The effect of pre-entry information on relational outcomes in franchising
K. Weaven, Scott; Grace, Debra; Frazer, Lorelle; … - In: European Journal of Marketing 48 (2014) 1/2, pp. 193-217
Purpose – The purpose of this paper is to examine how pre-entry franchising information (i.e. franchisor-provided) influences the confirmation (or not) of franchisees' pre-entry expectations and their subsequent assessment of trust in their franchisor. Relationships with outcome variables,...
Persistent link: https://www.econbiz.de/10014723928