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Conglomerate
South Korea
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Südkorea
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Brand extension
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Diversification
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Diversifikation
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K-Culture
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Kino
2
Konglomerat
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Korean Wave
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Mediensektor
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Movie theatre
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Resource-Based Theory (RBT)
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Welt
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World
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entertainment firms
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performance
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resources
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1992-2002
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Cable television
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Communication media
1
Competition
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Consumer behaviour
1
Customer satisfaction
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Dienstleistungsqualität
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Digital Risk
1
Expectancy-value model
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Extended reality
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Film industry
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Filmwirtschaft
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Globalisierung
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Globalization
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K-OTT service
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Kabelfernsehen
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Chan-Olmsted, Sylvia M.
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Chang, Byeng-hee
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Stephan, Michael
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The journal of media economics
2
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ECONIS (ZBW)
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Diversification strategy of global media conglomerates : a comment
Stephan, Michael
- In:
The journal of media economics
18
(
2005
)
2
,
pp. 85-103
Persistent link: https://www.econbiz.de/10002716958
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Diversification strategy of global media conglomerates : examining its patterns and determinants
Chan-Olmsted, Sylvia M.
;
Chang, Byeng-hee
- In:
The journal of media economics
16
(
2003
)
4
,
pp. 213-233
Persistent link: https://www.econbiz.de/10001796526
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