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Dimensionen der Verbraucherresonanz bei der Neuproduktbeurteilung von Lebensmitteln
Sparke, Kai; Menrad, Klaus - In: Agrar- und Ernährungswirtschaft im Umbruch : 47. …, (pp. 53-63). 2008
Persistent link: https://www.econbiz.de/10003771092
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Cross-European and functional food-related consumer segmentation for new product development
Sparke, Kai; Menrad, Klaus - In: Journal of food products marketing 15 (2009) 3, pp. 213-230
Persistent link: https://www.econbiz.de/10003882707
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The role of emotions in food-related decision-making : a choice-based conjoint analysis of yogurt preferences
Brückner, Katrin; Emberger-Klein, Agnes; Menrad, Klaus - In: Journal of food products marketing : innovations in … 29 (2023) 6, pp. 177-196
Persistent link: https://www.econbiz.de/10014320380
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Consumer attitudes for new plant species using the example of Trachycarpus wagnerianus
Lampert, Paul; Menrad, Klaus; Schoeps, Johanna - Fachgebiet für Marketing und management Nachwachsender … - 2012
This articles reviews the purchase behaviour of consumers for plants and the attitude towards horticultural novelties. The palm, Trachycarpus wagnerianus especially, is the main focus of this study. Based on a survey of 408 customers in Bavaria during autumn 2009, the results gave an impression...
Persistent link: https://www.econbiz.de/10010909903