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~subject:"Conjoint analysis"
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Conjoint analysis
Consumer behaviour
65
Konsumentenverhalten
65
Theorie
53
Theory
53
Market research
24
Marktforschung
24
Beziehungsmarketing
20
Marketing
20
Relationship marketing
20
Advertising effects
17
Werbewirkung
17
Estimation theory
16
Schätztheorie
16
Conjoint-Analyse
14
Bayesian inference
13
Kundenbindungsprogramm
13
Loyalty program
13
Bayes-Statistik
12
Einzelhandel
12
Experiment
12
Internet marketing
12
Online-Marketing
12
Retail trade
12
Advertising
11
Netherlands
11
Niederlande
11
Werbung
11
Brand management
10
E-commerce
10
Markenführung
10
Meta-Analyse
10
Meta-analysis
10
Electronic Commerce
9
Marktsegmentierung
9
Sales promotion
9
Verkaufsförderung
9
Decision
8
Entscheidung
8
Marketing management
8
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Article
7
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3
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3
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3
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English
14
Author
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Wedel, Michel
13
Haaijer, Rinus
6
Kamakura, Wagner A.
4
Vriens, Marco
3
Agrawal, Jagdish
2
Bijmolt, Tammo H. A.
2
Sándor, Zsolt
2
DeSarbo, Wayne
1
Krijnen, Wim
1
Leeflang, Peter
1
Schmidt, Jonas
1
Wilms, Tom
1
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Erasmus Research Institute of Management
1
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Conjoint measurement : methods and applications
3
Memorandum from (the) Institute of Economic Research, Faculty of Economics, University of Groningen
2
Conjoint measurement : methods and applications ; with 91 tables
1
ERIM report series research in management
1
Fundamentals of marketing research ; Vol. 6
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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Assessing the effects of abstract attributes and brand familiarity in conjoint choice experiments
Wedel, Michel
;
Vriens, Marco
;
Bijmolt, Tammo H. A.
; …
-
2007
Persistent link: https://www.econbiz.de/10003541612
Saved in:
2
Accurately measuring willingness to pay for consumer goods : a meta-analysis of the hypothetical bias
Schmidt, Jonas
;
Bijmolt, Tammo H. A.
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
3
,
pp. 499-518
Persistent link: https://www.econbiz.de/10012290969
Saved in:
3
Segmentation methods for metric conjoint analysis : a Monte Carlo comparison
Vriens, Marco
;
Wedel, Michel
;
Wilms, Tom
-
1992
Persistent link: https://www.econbiz.de/10000843019
Saved in:
4
A maximum likelihood methodology for segmentation in conjoint models
Wedel, Michel
;
Vriens, Marco
;
DeSarbo, Wayne
-
1991
Persistent link: https://www.econbiz.de/10000823926
Saved in:
5
Conjoint choice experiments: general characteristics and alternative model specifications
Haaijer, Rinus
;
Wedel, Michel
- In:
Conjoint measurement : methods and applications ; with …
,
(pp. 371-412)
.
2003
Persistent link: https://www.econbiz.de/10001998067
Saved in:
6
Conjoint choice experiments : general characteristics and alternative model specifications
Haaijer, Rinus
;
Wedel, Michel
- In:
Conjoint measurement : methods and applications
,
(pp. 199-229)
.
2007
Persistent link: https://www.econbiz.de/10003544631
Saved in:
7
Conjoint choice experiments : general characteristics and alternative model specifications
Haaijer, Rinus
;
Wedel, Michel
- In:
Conjoint measurement : methods and applications
,
(pp. 345-386)
.
2001
Persistent link: https://www.econbiz.de/10001690280
Saved in:
8
Conjoint choice experiments: general characteristics and alternative model specifications
Haaijer, Rinus
;
Wedel, Michel
- In:
Conjoint measurement : methods and applications
,
(pp. 319-360)
.
1999
Persistent link: https://www.econbiz.de/10001444733
Saved in:
9
Concomitant variable latent class models for conjoint analysis
Kamakura, Wagner A.
- In:
International journal of research in marketing : IJRM ; …
11
(
1994
)
5
,
pp. 451-464
Persistent link: https://www.econbiz.de/10001175290
Saved in:
10
Differentiated Bayesian conjoint choice designs
Sándor, Zsolt
(
contributor
);
Wedel, Michel
(
contributor
)
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001772053
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