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Conjointanalyse zur Messung und Erklärung von Markenwert
Otter, Thomas - 2001
Persistent link: https://www.econbiz.de/10001619552
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A probit model with structured covariance for similarity effects and source of volume calculations
Dotson, Jeffrey P.; Howell, John R.; Brazell, Jeff D.; … - In: Journal of marketing research : JMR 55 (2018) 1, pp. 35-47
Persistent link: https://www.econbiz.de/10011819640
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Omitted budget constraint bias and implications for competitive pricing
Pachali, Max J.; Kurz, Peter; Otter, Thomas - In: Journal of marketing research 60 (2023) 5, pp. 968-986
Persistent link: https://www.econbiz.de/10014384296
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On the inference of budgets in choice-based conjoint models and implications for optimal actions
Pachali, Max J.; Kurz, Peter; Otter, Thomas - In: Essays on Bayesian inference for demand and supply models, (pp. 103-132). 2019
Persistent link: https://www.econbiz.de/10012320235
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When do established CPG product brands benefit from a corporate-brand endorsement? : the moderating role of consumer needs and brand familiarity
Strebinger, Andreas; Otter, Thomas - In: The journal of product & brand management 32 (2023) 3, pp. 500-516
Persistent link: https://www.econbiz.de/10014229069