A probit model with structured covariance for similarity effects and source of volume calculations
Year of publication: |
February 2018
|
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Authors: | Dotson, Jeffrey P. ; Howell, John R. ; Brazell, Jeff D. ; Otter, Thomas ; Lenk, Peter J. ; MacEachern, Steven N. ; Allenby, Greg M. |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 55.2018, 1, p. 35-47
|
Subject: | substitution | similarity | cannibalization | conjoint analysis | hierarchical Bayes | Probit-Modell | Probit model | Conjoint-Analyse | Conjoint analysis | Schätztheorie | Estimation theory | Bayes-Statistik | Bayesian inference |
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