Odekerken‐Schröder, Gaby; Ouwersloot, Hans; Lemmink, Jos - In: European Journal of Marketing 37 (2003) 1/2, pp. 219-242
Assesses whether consumer segments based on relational aspects, service aspects, or price aspects have different preferences concerning these three key decision‐making variables when buying a car. In addition, assesses consumer segments resulting from simultaneously incorporating...
