A realistic specification for consumer heterogeneity should allow for both multiple market segments and within-segment heterogeneity. Such a flexible heterogeneity specification, which we term as multimodal consumer heterogeneity (MCH), raises considerable modeling challenge. We propose an...

Estimating consumers' heterogeneous preferences using choice-based conjoint (CBC) data poses a considerable modeling challenge, as the amount of information elicited from each consumer is often limited. Given the lack of individual-level information, effective information pooling across...

Quantity discount pricing is a common practice used by business-to-business and business-to-consumer companies. A key characteristic of quantity discount pricing is that the marginal price declines with higher purchase quantities. In this paper, we propose a choice-based conjoint model for...