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Construal level
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Septianto, Felix
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Jin, Frances Seowon
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ECONIS (ZBW)
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1
The moderating role of construal level on the evaluation of emotional appeal vs. cognitive appeal advertisements
Septianto, Felix
;
Pratiwi, Loren
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 171-181
Persistent link: https://www.econbiz.de/10011445982
Saved in:
2
Mixed emotional appeal enhances positive word-of-mouth : the moderating role of narrative person
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Chiew, …
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012648877
Saved in:
3
Emotional responses to plastic waste : matching image and message framing in encouraging consumers to reduce plastic consumption
Septianto, Felix
;
Lee, Michael S. W.
- In:
Australasian marketing journal
28
(
2020
)
1
,
pp. 18-29
Persistent link: https://www.econbiz.de/10012253910
Saved in:
4
The role of imagery in promoting organic food
Septianto, Felix
;
Kemper, Joya
;
Paramita, Widya
- In:
Journal of business research : JBR
101
(
2019
),
pp. 104-115
Persistent link: https://www.econbiz.de/10012103219
Saved in:
5
Everyday "low price" or everyday "value"? : the interactive effects of framing and construal level on consumer purchase intentions
Septianto, Felix
;
Lee, Michael SW.
;
Putra, Pragea Geldoffy
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012431573
Saved in:
6
The interaction effect of country-of-origin positioning and cultural distance on international advertising effectiveness : a construal level perspective
Septianto, Felix
;
Japutra, Arnold
;
Sung, Billy
;
Seo, Yuri
- In:
International marketing review
39
(
2022
)
4
,
pp. 931-954
Persistent link: https://www.econbiz.de/10013396344
Saved in:
7
The role of threat-based awe and construal level in charitable advertising
Septianto, Felix
;
Nasution, Reza Ashari
;
Arnita, Devi
; …
- In:
European journal of marketing
56
(
2022
)
5
,
pp. 1532-1555
Persistent link: https://www.econbiz.de/10013350975
Saved in:
8
How visual angle influences product recommendations in response to two-sided messages
Winahjoe, Sari
;
Paramita, Widya
;
Jin, Frances Seowon
; …
- In:
Marketing intelligence & planning
42
(
2024
)
6
,
pp. 1010-1027
Persistent link: https://www.econbiz.de/10015056927
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