How visual angle influences product recommendations in response to two-sided messages
Year of publication: |
2024
|
---|---|
Authors: | Winahjoe, Sari ; Paramita, Widya ; Jin, Frances Seowon ; Chiew, Tung Moi ; Japutra, Arnold ; Septianto, Felix |
Published in: |
Marketing intelligence & planning. - Bingley : Emerald, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 42.2024, 6, p. 1010-1027
|
Subject: | Construal level | EWOM | Two-sided messages | Visual angle | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Visualisierung | Visualization | Virales Marketing | Viral marketing | Werbung | Advertising | Produktinformation | Product information |
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