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The effect of motivational orientation over arousal-shopping response relationship
Vieira, Valter Afonso; Torres, Claudio Vaz - In: Journal of retailing and consumer services 21 (2014) 2, pp. 158-167
Persistent link: https://www.econbiz.de/10010338569
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Social image in the online environment sustainable motive for book sales during the pandemic
Pelău, Corina; Ghinea, Valentina; Hrib, Bogdan - In: Amfiteatru economic : an economic and business research … 25 (2023), pp. 1081-1094
Social distancing and the work-from-home setting have determined the development and success of online communication platforms. Most of the communication during the social distancing period took place online, allowing people access to the homes and offices of those with whom they communicated....
Persistent link: https://www.econbiz.de/10014464447
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Psychological Foundations of Marketing
In: Journal of Consumer Marketing 31 (2014) 3, pp. 230-231
Persistent link: https://www.econbiz.de/10014850452
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Organizations and their consumers : bridging work and consumption
Gabriel, Yiannis; Korczynski, Marek; Rieder, Kerstin - In: Organization : the critical journal of organization, … 22 (2015) 5, pp. 629-643
Persistent link: https://www.econbiz.de/10011488121
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Perceived Positioning of ‘Made in China': Perspective of Means-End Theory
Zameer, Hashim; Wang, Ying; Yasmeen, Humaira - In: International Journal of Customer Relationship … 8 (2017) 3, pp. 54-69
Marketing a product to global consumers is a challenge due to intense competition and consumer biases toward specific …
Persistent link: https://www.econbiz.de/10012043768
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Akzeptanz und Erfolg kleinräumiger Systeme der Lebensmittelversorgung im urbanen Umfeld am Beispiel Stuttgart: Empirische Untersuchungen von Verbrauchern und Unternehmen
Gebhardt, Beate (contributor) - 2012
Die Akzeptanz kleinräumiger Angebote der Lebensmittelversorgung im Untersuchungsraum Stuttgart steht im Mittelpunkt dieses Arbeitsberichts, der grundsätzliche Überlegungen und aktuelle empirische Untersuchungen am Fachgebiet Agrarmärkte und Agrarmarketing der Universität Hohenheim hierzu...
Persistent link: https://www.econbiz.de/10011375030
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Portrait: Finanzielle Bildung als gesellschaftlicher Auftrag der Sparkassen-Finanzgruppe
Dörr, Korina - In: Vierteljahrshefte zur Wirtschaftsforschung 86 (2017) 3, pp. 97-102
Zusätzliche private Altersvorsorge, komplexe Finanzprodukte und niedrige Zinsen fordern Verbraucherinnen und Verbraucher heraus, sich stärker mit Finanzthemen zu befassen. Vorgestellt wird das Konzept der Sparkassen-Finanzgruppe im Bereich der finanziellen Bildung. Der ganzheitliche,...
Persistent link: https://www.econbiz.de/10012054637
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New Zealand Households and the 2008/09 Recession
Ball, Christopher; Ryan, Michael - 2013
This paper seeks to quantify how the welfare of different types of household changed between 2006/07 and 2009/10; a period which included the 2008/09 recession. We use three measures of household welfare: income, expenditure and the equivalent variation metric. The equivalent variation is a...
Persistent link: https://www.econbiz.de/10012115641
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Using standard CETSCALE and other adapted versions of the scale for measuring consumers’ ethnocentric tendencies: An analysis of dimensionality
Jiménez-Guerrero, José Felipe; Gázquez-Abad, Juan Carlos - In: BRQ Business Research Quarterly 17 (2014) 3, pp. 174-190
The consumer ethnocentrism tendencies scale (CETSCALE) was developed by Shimp and Sharma in 1987 to measure consumer …
Persistent link: https://www.econbiz.de/10012118370
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Investigating the relationship between consumer societal knowledge and the purchase of socially-conscious products: Testing the assumptions of the societal marketing concept
Mulcahy, Natasha - 2005
considered an accepted chapter of marketing theory. However, consumer response to many socially-conscious products never met … assumption is that, given consumer concern for environmental and social issues, there is a positive, significant relationship … between consumer societal knowledge and the purchase of socially-conscious products. However, the few studies which have …
Persistent link: https://www.econbiz.de/10009438165