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Ideology for the 10 billion : introduction to globalization of marketing ideology
Eckhardt, Giana M.; Dholakia, Nikhilesh; Varman, Rohit - In: Journal of macromarketing : examining the interactions … 33 (2013) 1, pp. 7-12
Persistent link: https://www.econbiz.de/10009771556
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Consumer Response to Perceived Value and Generic Advertising
Salois, Matthew J.; Reilly, Amber - In: Agricultural and Resource Economics Review 43 (2014) 1
This study examines the relationship between generic advertising and perceived value for 100 percent orange juice using data from a survey on consumption, perceived value, advertising awareness, and other key measures. We investigate the relationships between consumption and perceived value and...
Persistent link: https://www.econbiz.de/10010911102
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Sustainable and diversified vegetable-based farming systems in highland regions of West Java
Economic and Social Commission for Asia and the Pacific … - 2008
This study coincided with a research project "Identification of Pulling Factors for Enhancing the Sustainable Development of Diverse Agriculture in Selected Asian Countries (AGRIDIV), co-ordinated by CAPSA. While AGRIDIV project focused on poverty alleviation through secondary crop based...
Persistent link: https://www.econbiz.de/10008741287
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Pengembangan agribisnis berbasis palawija di Indonesia: perannya dalam peningkatan ketahanan pangan dan pengentasan kemiskinan: prosiding seminar nasional, Bogor, 13 Juli 2006
Napitupulu, Togar Alam; Manikmas, Made Oka A.; Kasim, … - Economic and Social Commission for Asia and the Pacific …
/policy and programmes to develop agroindustrial sector, marketing and trade, success stories, as well as problems faced by …
Persistent link: https://www.econbiz.de/10008741314
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Determinants of Meats Purchase Behavior by Ethnic Groups
Garcia-Jimenez, Carlos I.; Mishra, Ashok K. - Agricultural and Applied Economics Association - AAEA - 2010
Farmers and food companies need to assess their production and marketing strategies for nurturing business …
Persistent link: https://www.econbiz.de/10009020466
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Consumer Willingness to Pay for Value-Added Blueberry Products: A Payment Card Approach
Hu, Wuyang; Woods, Timothy A.; Bastin, Sandra - Agricultural and Applied Economics Association - AAEA - 2011
Persistent link: https://www.econbiz.de/10009021571
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Marketing Fresh Fruits And Vegetables: Exploration Of Individual Product Characteristics And Their Relationship To Buyer's Attention To Price
Pearson, David - In: Australasian Agribusiness Review 13 (2005)
The unique and somewhat problematic challenges of marketing fresh fruits and vegetables have received attention from a …
Persistent link: https://www.econbiz.de/10011143713
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Efficient documentation and webmarketing strategies for DNAs
Michaelowa, Axel; Gupta, Naman - 2005
their Designated National Authority (DNA). Capacity building and marketing the national CDM programmes to buyers of …
Persistent link: https://www.econbiz.de/10010295463
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Product innovation and product innovation marketing: theory and microeconometric evidence
Kaiser, Ulrich - 2001
the innovating firm invests in marketing, so that consumers become aware of the newly developed product. Firms first … theoretical model are that both the marketing of a product innovation and a firm?s propensity to introduce an innovation decrease … a positive effect on product innovation and marketing effort. These findings are tested empirically using survey data …
Persistent link: https://www.econbiz.de/10010297768
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Non-technological and Technological Innovation: Strange Bedfellows?
Schmidt, Tobias; Rammer, Christian - 2007
marketing methods. We find that the determinants of a firm?s propensity to introduce technological and non …
Persistent link: https://www.econbiz.de/10010297939