This paper assesses consumers’ acceptance of nutritionally enhanced vegetables using a series of auction experiments administered to a random sample of adult consumers. Evidence suggests that consumers are willing to pay significantly more for fresh produce with labels signaling enhanced...

This paper examines women’s and men’s decisions to participate in physical activity and to attain a healthy weight. These outcomes are hypothesized to be related to prices of food, drink and health care services and products, the respondent’s personal characteristics (such as education,...

With the continuing controversy over genetically modified (GM) foods, some groups advocate mandatory labeling of these products, while other groups oppose labeling. An important issue is how GM labels affect consumers' willingness to pay for these food products in the market. Using a...

Most studies utilizing experimental auction mechanisms to elicit consumers’ willingness to pay are designed to avoid potential substitution or demand-curve effects that may influence bid prices. However, previous research and auction designs have not considered the potential impact on bid...

Replaced with revised version of paper 07/22/08.

Many countries require labeling for GM food products. These countries often have different levels of genetic modification that they will tolerate before a food product must be labeled as genetically modified. For example, the European Union and Australia allow up to one percent of any ingredient...

With the controversy over genetically modified (GM) foods continuing to grow, there has been a major push for mandatory labeling of GM foods by consumer advocacy and environmental groups in the United States. These groups maintain that consumers would benefit from labels. Other groups think that...

This paper examines women’s and men’s decisions to participate in physical activity and to attain a healthy weight. These outcomes are hypothesized to be related to prices of food, drink and health care services and products, the respondent’s personal characteristics (such as education,...

This paper examines women’s and men’s decisions to participate in physical activity and to attain a healthy weight. These outcomes are hypothesized to be related to prices of food, drink and health care services and products, the respondent’s personal characteristics (such as education,...

This paper examines women’s and men’s decisions to participate in physical activity and to attain a healthy weight. These outcomes are hypothesized to be related to prices of food, drink and health care services and products, the respondent’s personal characteristics (such as education,...