Showing 1 - 10 of 299
Research has highlighted a growing gap between public perceptions of farming and the realities of modern agriculture and the food industry. A number of food scandals have exacerbated consumers’ critical perceptions of the agribusiness sector. This can threaten the reputation and legitimacy of...
Persistent link: https://www.econbiz.de/10010878945
In this study we address the following question: does friendship facilitate the adoption of a risk inherent new product? We did a validation study with a previously recorded friendship network and simulated scenario of a new energy drink. We learn that spill over effect for such a friendship...
Persistent link: https://www.econbiz.de/10010878947
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Understanding the reference potential of mavens seems to be relevant in order to comprehend the implicit economic benefits of a maven in the market place. This study shows that, apparently, maven groups can be clearly distinguished from a non-maven group on the basis of their reference power....
Persistent link: https://www.econbiz.de/10010878952
Obesity is still on the rise, leading to high costs for the obese individual itself but also for society. We analyze the influence of peer effects on food choices in lunchrooms with posted nutrition facts. Data were collected in a lunchroom at a large U.S. university. Groups of four patrons each...
Persistent link: https://www.econbiz.de/10010878954
It is a known fact that stress negatively affects food choices. Consequentially, this paper analyzes three different research questions using a sample of 330 international students in Germany. Firstly, it is observed if stress affects students’ motivations to eat, i.e. if it triggers changes...
Persistent link: https://www.econbiz.de/10010878955
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among consumers and between consumers and brands. Social media users can now interact with brands directly through Facebook and Twitter. These new features make social media a very distinctive class of online WOM. In this paper, we formulate a random coefficient discrete choice model of consumer...
Persistent link: https://www.econbiz.de/10010909885
Using psychological terms such as cognitive dissonance and confirmation bias, this study reveals how individual consumers inadequately process (food safety) information, pay limited attention to signals, and make purchase decisions that are bias towards their initial choices. While it is...
Persistent link: https://www.econbiz.de/10010909886
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