Lorenz, Bettina A.; Hartmann, Monika; Simons, Johannes - European Association of Agricultural Economists - EAAE - 2014
In this study, an extended TPB model is set up for purchasing behaviour of regional pork. It refers to research on organic food purchasing and on influences from region-of-origin labelling on product evaluation. Besides cognitive attitudes, subjective norms and perceived behavioural control, the...