Benoît-Moreau, Florence; Bonnemaizon, Audrey; Cadenat, … - Université Paris-Dauphine (Paris IX) - 2011
Ordering train tickets on Internet, building up furniture or self-scanning products in the cart...Consumers’ participation in the different phases of product or service production process is developing under various forms, from ordinary to more creative ones. Through 24 qualitative interviews,...