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~subject:"Consumer attitudes"
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Consumer attitudes
Consumer behaviour
15
Konsumentenverhalten
13
USA
8
United States
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Hispanics
6
Hispano-Amerikaner
6
Einzelhandel
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Online retailing
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Online-Handel
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Retail trade
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Confidence
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Internet marketing
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Online-Marketing
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Vertrauen
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Beziehungsmarketing
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Brand image
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E-commerce
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Electronic Commerce
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Markenimage
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Relationship marketing
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Advertising effects
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Brand
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Brand evangelism
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Brand identification
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Brand loyalty
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Brand management
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Brand trust
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Consumer-brand relationships
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Distribution channel
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Ethnic group
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Ethnische Gruppe
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Markenartikel
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Markenführung
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Social Web
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South Korea
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Badrinarayanan, Vishag
1
Becerra, Enrique P.
1
Gironda, John T.
1
Kim, Chung-hyun
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Korgaonkar, Pradeep K.
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Journal of business research : JBR
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Journal of marketing management : MM
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ECONIS (ZBW)
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Understanding consumers' social networking site usage
Gironda, John T.
;
Korgaonkar, Pradeep K.
- In:
Journal of marketing management : MM
30
(
2014
)
5/6
,
pp. 571-605
Persistent link: https://www.econbiz.de/10010376923
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2
Influence of thinking tendencies on online transaction of hybrid retailers
Becerra, Enrique P.
;
Badrinarayanan, Vishag
;
Kim, Chung-hyun
- In:
Journal of business research : JBR
66
(
2013
)
3
,
pp. 336-344
Persistent link: https://www.econbiz.de/10009720294
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