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~subject:"Consumer attitudes"
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Consumer attitudes
Consumer behaviour
27
Konsumentenverhalten
25
Beziehungsmarketing
9
Einzelhandel
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Relationship marketing
9
Retail trade
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Customer satisfaction
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Supermarkets
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Brand management
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Consumer-Oriented Product or Service Development
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Markenführung
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Market segmentation
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Marktsegmentierung
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Risiko
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Blood service
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Blutspendedienst
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Brand image
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Mortimer, Gary
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Bougoure, Ursula Sigrid
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Clarke, Peter David
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Fazal-e-Hasan, Syed
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Journal of consumer behaviour : an international research review
1
The journal of consumer marketing
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ECONIS (ZBW)
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Development and validation of the self-gifting consumer behaviour scale
Mortimer, Gary
;
Bougoure, Ursula Sigrid
;
Fazal-e-Hasan, Syed
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
3
,
pp. 165-179
Persistent link: https://www.econbiz.de/10011376288
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2
Self-gifting guilt : an examination of self-gifting motivations and post-purchase regret
Clarke, Peter David
;
Mortimer, Gary
- In:
The journal of consumer marketing
30
(
2013
)
6
,
pp. 472-483
Persistent link: https://www.econbiz.de/10010227351
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