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Customer perceptions of values of a retail supermarket : analysis of Pick 'n Pay's Waterfront store

Singh, Randhir - 2008

This study examines Customer Perceptions of services rendered by Pick 'n Pay Waterfront employees. The main objectives of this study include the following: To define customer services within a supermarket environment; To determine how Pick n Pay (PnP) employee achieve customer satisfaction...

Persistent link: https://www.econbiz.de/10009447200

Vartotojų lojalumas : teoriniai ir praktiniai aspektai

Bakanauskas, Arvydas; Pilelienė, Lina - 2009

Vartotojų lojalumas marketingo teorijų kontekste, vartotojų lojalumo sampratos formavimasis marketingo minties mokyklų raidoje, santykių marketingo idėjų įtaka vartotojų lojalumo sampratos formavimuisi, vartotojų lojalumo sampratos transformacijos, vartotojų lojalumas kaip tyrimų...

Persistent link: https://www.econbiz.de/10009478985

Vartotojų elgsenos įtaka pieno perdirbimo įmonių rinkodaros sprendimams

Klimienė, Kristina - 2005

SUMMARYKristina KLIMIENĖConsumer behavior influence to milk processing companies marketing decisionsThe conclusive master work consists of 57 pages, 10 pictures, 2 tables, 40 references and 3 additions. The work is written in Lithuanian.The key words: consumer, consumer behavior, need,...

Persistent link: https://www.econbiz.de/10009479351

Antecedents of the client's trust in low- versus high-consequence decisions

Terres, Mellina da Silva; Santos, Christiane Pizzutti dos; … - In: The journal of services marketing 29 (2015) 1, pp. 26-37

Persistent link: https://www.econbiz.de/10010531133

Licensing a sports brand : effects of team brand cue, identification, and performance priming on multidimensional values and purchase intentions

Kwak, Dae Hee; Kwon, Youngbum; Lim, Choong Hoon - In: The journal of product & brand management 24 (2015) 3, pp. 198-210

Persistent link: https://www.econbiz.de/10011378278

Building customer equity tgrough trust in social networking sites : a perspective from Thai consumers

Kananukul, Chawanuan; Jung, Sojin; Watchravesringkan, … - In: Journal of research in interactive marketing : … 9 (2015) 2, pp. 148-166

Persistent link: https://www.econbiz.de/10011302382

Transitioning loyalty programs : a commentary on "the relationship between customer loyalty and customer satisfaction"

Bowen, John T.; Chen McCain, Shiang-Lih - In: International journal of contemporary hospitality management 27 (2015) 3, pp. 415-430

Persistent link: https://www.econbiz.de/10011308462

An intellectural journey into the historical evolution of marketing research in brand switching behavior : past, present and future

Al-Kwifi, Osama Sam; Ahmed, Zafar U. - In: Journal of management history : JMH 21 (2015) 2, pp. 172-193

Persistent link: https://www.econbiz.de/10011326810

Corporate volunteering programs and conumer perceptions : a information processing perspective

Mattila, Anna S. - In: The journal of services marketing 27 (2013) 7, pp. 572-578

Persistent link: https://www.econbiz.de/10010231168

The cumulative effect of satisfaction with discrete transactions on share of wallet

Keiningham, Timothy; Aksoy, Lerzan; Malthouse, Edward C.; … - In: Journal of service management 25 (2014) 3, pp. 310-333

Persistent link: https://www.econbiz.de/10010384976