Transitioning loyalty programs : a commentary on "the relationship between customer loyalty and customer satisfaction"
John T. Bowen; Shiang-Lih Chen McCain
| Year of publication: |
2015
|
|---|---|
| Authors: | Bowen, John T. ; Chen McCain, Shiang-Lih |
| Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-6119, ZDB-ID 1161434-1. - Vol. 27.2015, 3, p. 415-430
|
| Subject: | Consumer behavior | Generational differences | Hotel management | Customer satisfaction | Customer loyalty | Market segmentation | Kundenzufriedenheit | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Hotellerie | Hotel industry | Marktsegmentierung | Kundenbindungsprogramm | Loyalty program | Dienstleistungsqualität | Service quality | Kundenbindung | Customer retention |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011308462