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Blowing up the brand : critica...
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Consumer behavior.
Branding (Marketing)
61
Markenpolitik
24
Popular culture.
18
Marketing
17
Brand name products
11
Aufsatzsammlung
9
Markenartikel
9
Unternehmen
9
Brand name products.
8
Internet marketing.
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Imagery (Psychology)
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Kommunikation
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Product management.
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Verbraucherverhalten
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Werbung
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Brand choice
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Business management
3
Customer relations.
3
Geschichte
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Management
3
Marke
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Markenimage
3
Massenkultur
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Online-Marketing
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Psychological aspects
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Success in business.
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Visual communication.
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Advertising
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Akustische Markenführung
2
Authentizität
2
Beeinflussung
2
Branding (Marketing)--Case studies.
2
Business-to-Business-Marketing
2
Case studies
2
Communication in marketing
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Consumer behavior
2
Globalisierung
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Großbritannien
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English
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Franzen, Giep
1
Lury, Celia
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Moriarty, Sandra E.
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USB Cologne (EcoSocSci)
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The science and art of branding
Franzen, Giep
;
Moriarty, Sandra E.
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2009
Persistent link: https://www.econbiz.de/10004956661
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Consumer culture
Lury, Celia
-
2011
-
2. ed.
Persistent link: https://www.econbiz.de/10008968317
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