Blowing up the brand : critical perspectives on promotional culture
ed. by Melissa Aronczyk ...
| Year of publication: |
2010
|
|---|---|
| Other Persons: | Aronczyk, Melissa (contributor) |
| Publisher: |
New York, NY [u.a.] : P. Lang |
| Subject: | Branding (Marketing) | Brand name products. | Imagery (Psychology) | Popular culture. |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | VI, 338 S. : : Ill. 23 cm |
|---|---|
| Series: | Popular culture - everyday life. - New York [u.a.] : Lang, ISSN 1529-2428. - Vol. 21 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 978-1-4331-0867-9 ; 978-1-4331-0866-2 |
| Source: |
Persistent link: https://www.econbiz.de/10008686375