Blowing up the brand : critical perspectives on promotional culture
Year of publication: |
2010
|
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Other Persons: | Aronczyk, Melissa (contributor) |
Publisher: |
New York, NY [u.a.] : P. Lang |
Subject: | Branding (Marketing) | Brand name products. | Imagery (Psychology) | Popular culture. |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
Extent: | VI, 338 S. : : Ill. 23 cm |
---|---|
Series: | Popular culture - everyday life. - New York [u.a.] : Lang, ISSN 1529-2428. - Vol. 21 |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Includes bibliographical references and index |
ISBN: | 978-1-4331-0867-9 ; 978-1-4331-0866-2 |
Source: |
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