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This research investigates the antecedents of tourist loyalty in the Muslim-friendly tourism context. It examines the … link between Islamic tourism destination attributes, service quality, customer engagement, value co-creation, and loyalty … (SEM) with AMOS 24 as the software data analysis package. This study revealed that Islamic tourism destination attributes …
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The booking purchase process in B2C tourism online from the perspective of the quality-satisfaction-loyalty value chain … fostering the effect of quality on satisfaction, and non-monetary costs act as a cause of satisfaction. The online B2C tourism …
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