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How eWord of Mouth valences affect price perceptions
Liang, Wai Ki; Corkindale, David - In: International journal of market research 61 (2019) 1, pp. 50-63
Persistent link: https://www.econbiz.de/10012171934
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Premium customers' perception of firms' customer relationship management segmentation, identity strategies and their satisfaction
Wali, Andy Fred; Nwokah, N. Gladson - In: International journal of markets and business systems 2 (2016) 4, pp. 291-308
Persistent link: https://www.econbiz.de/10011716063
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Apparel brands' use of facebook : an exploratory content analysis of branded entertainment
Touchette, Ben; Schanski, Morgan; Lee, Seung-eun - In: Journal of fashion marketing and management 19 (2015) 2, pp. 107-119
Persistent link: https://www.econbiz.de/10011316445
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Deviant customer behaviour : a perceived classification
Kurtulmuşoğlu, Feride Bahar; Altıntaş, Murat Hakan; … - In: The marketing review 15 (2015) 4, pp. 483-502
Persistent link: https://www.econbiz.de/10011551339
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Tangibilizing services through visual tangible cues in corporate Web sites : a six-country cross-cultural analysis
An, Daechun - In: The journal of services marketing 28 (2014) 7, pp. 566-579
Persistent link: https://www.econbiz.de/10010434579
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Entrepreneurial inception : the role of imprinting in entrepreneurial action
Mathias, Blake D.; Williams, David W.; Smith, Adam R. - In: Journal of business venturing 30 (2015) 1, pp. 11-28
Persistent link: https://www.econbiz.de/10010438174
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Building, measuring, and profiting from customer loyalty
Watson, George F., IV.; Beck, Joshua T.; Henderson, Conor M. - In: Journal of the Academy of Marketing Science 43 (2015) 6, pp. 790-825
Persistent link: https://www.econbiz.de/10011409937
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Advances in consumer innovation resistance research : a review and research agenda
Huang, Dan; Jin, Xin; Coghlan, Alexandra - In: Technological forecasting & social change : an … 166 (2021), pp. 1-21
Persistent link: https://www.econbiz.de/10012692863
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Capturing retailers' brand and customer focus
Han, Simeng; Reinartz, Werner J.; Skiera, Bernd - In: Journal of retailing 97 (2021) 4, pp. 582-596
Persistent link: https://www.econbiz.de/10013270698
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Meat substitutes in sustainability context : a content analysis of consumer attitudes
Tosun, Petek; Yanar, Merve; Sezgin, Selime; Uray, Nimet - In: Journal of international food & agribusiness marketing 33 (2021) 5, pp. 541-563
Persistent link: https://www.econbiz.de/10012695118