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An exploratory examination of the strategic direction of the Gaelic Athletic Association via the application of sports marketing segmentation bases
Gallagher, Damian; O'Connor, Christina; Gilmore, Audrey - In: Marketing intelligence & planning 34 (2016) 2, pp. 203-222
Persistent link: https://www.econbiz.de/10011568665
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Heritage site management : from dark tourism to transformative service experience?
Magee, Roxanna; Gilmore, Audrey - In: The service industries journal 35 (2015) 15/16, pp. 898-917
Persistent link: https://www.econbiz.de/10011416854
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Opportunity recognition by growing SMEs : a managerial or entrepreneurial function?
Hulbert, Bev; Taghian, Mehdi; Gilmore, Audrey; Carson, David - In: Journal of strategic marketing 23 (2015) 7, pp. 616-642
Persistent link: https://www.econbiz.de/10011479479
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Loyalty card adoption in SME retailers : the impact upon marketing management
Hutchinson, Karise; Donnell, Lisa Victoria; Gilmore, Audrey - In: European journal of marketing : EJM 49 (2015) 3/4, pp. 467-490
Persistent link: https://www.econbiz.de/10011309588
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Competitor orientation in successful SMEs : an exploration of the impact on innovation
O'Dwyer, Michele; Gilmore, Audrey - In: Journal of strategic marketing 27 (2019) 1, pp. 21-37
Persistent link: https://www.econbiz.de/10012202441
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Aggravated fragmentation : a case study of SME behaviour in two emerging heritage tourism regions
McCamley, Claire; Gilmore, Audrey - In: Tourism management : research, policies, practice 60 (2017), pp. 81-91
Persistent link: https://www.econbiz.de/10011675946
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Value and alliance capability and the formation of strategic alliances in SMEs : the impact of customer orientation and resource optimisation
O'Dwyer, Michele; Gilmore, Audrey - In: Journal of business research : JBR 87 (2018), pp. 58-68
Persistent link: https://www.econbiz.de/10011866543
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Strategic marketing planning for heritage tourism : a conceptual model and empirical findings from two emerging heritage regions
McCamley, Claire; Gilmore, Audrey - In: Journal of strategic marketing 26 (2018) 2, pp. 156-173
Persistent link: https://www.econbiz.de/10011861433
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A new era of consumer marketing? : an application of co-creational marketing in the music industry
Gamble, Jordan; Gilmore, Audrey - In: European journal of marketing : EJM 47 (2013) 11/12, pp. 1859-1888
Persistent link: https://www.econbiz.de/10010205966
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Sources of opportunities used by growth minded owner managers of small and medium sized enterprises
Hulbert, Bev; Gilmore, Audrey; Carson, David - In: International business review : the official journal of … 22 (2013) 1, pp. 293-303
Persistent link: https://www.econbiz.de/10009721724