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Citizen-consumer oriented practices in naturalistic foodways : the case of the slow food movement
Chaudhury, Sarita Ray; Albinsson, Pia A. - In: Journal of macromarketing : examining the interactions … 35 (2015) 1, pp. 36-52
Persistent link: https://www.econbiz.de/10010504594
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Introduction to the special issue: Sustainability as megatrend II
Prothero, Andrea; McDonagh, Pierre - In: Journal of macromarketing : examining the interactions … 35 (2015) 1, pp. 7-10
Persistent link: https://www.econbiz.de/10010504599
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Unveiling everyday reflexivity tactics in a sustainable community
Casey, Katherine; Lichrou, Maria; O'Malley, Lisa - In: Journal of macromarketing : examining the interactions … 37 (2017) 3, pp. 227-239
Persistent link: https://www.econbiz.de/10011750534
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Hippies, hummer owners, and people like me : stereotyping as a means of reconciling ethical consumption values with the DSP
Barnhart, Michelle; Mish, Jenny - In: Journal of macromarketing : examining the interactions … 37 (2017) 1, pp. 57-71
Persistent link: https://www.econbiz.de/10011657500
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The sustainability pyramid : a hierarchical approach to greater sustainability and the United Nations Sustainable Development Goals with implications for marketing theory, practice...
Lim, Weng Marc - In: Australasian marketing journal : AMJ ; official journal … 30 (2022) 2, pp. 142-150
Persistent link: https://www.econbiz.de/10013256367
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Rational consumer in the context of environmental protection
Drábik, Peter; Rehák, Róbert; Vernerová, Dominika; … - In: Ekonomický časopis : časopis pre ekonomickú … 68 (2020) 10, pp. 1081-1104
Persistent link: https://www.econbiz.de/10012591787
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On "brand" : whether a semiotic marketing system or not
Gaski, John F. - In: Journal of macromarketing : examining the interactions … 35 (2015) 3, pp. 387-390
Persistent link: https://www.econbiz.de/10011339723
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Sustainable marketing : market-driving, not market-driven
Sheth, Jagdish N.; Parvatiyar, Atul - In: Journal of macromarketing 41 (2021) 1, pp. 150-165
Persistent link: https://www.econbiz.de/10012485425
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Strategic marketing, sustainability, the triple bottom line, and resource-advantage (R-A) theory : securing the foundations of strategic marketing theory and research
Hunt, Shelby D. - In: AMS review : official publication of the Academy of … 7 (2017) 1/2, pp. 52-66
Persistent link: https://www.econbiz.de/10011741534
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Driving green consumerism through strategic sustainability marketing
Farzana Quoquab (ed.); Thurasamy Ramayah (ed.);  … - 2018
"This book provides a broad research perspective on latest trends of consumerism, its effect and implications from developing country perspective. It aims to explore the opportunities and challenges that are associated with the changes in the world pertaining increased number of pollution and...
Persistent link: https://www.econbiz.de/10012392946