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Ignite the scent : the effectiveness of implied explosion in perfume ads$dhow dynamic images and messaging drive scent perception and purchase intention
Droulers, Olivier; Yu, Junwei; Lacoste-Badie, Sophie - In: Journal of advertising research 64 (2024) 2, pp. 154-174
Persistent link: https://www.econbiz.de/10014576992
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Demand-driving innovation, advertising nuisance, and a media platform optimal pricing
Aloui, Chokri; Jebsi, Khaïreddine - In: Managerial and decision economics : MDE ; the … 45 (2024) 5, pp. 3029-3046
Persistent link: https://www.econbiz.de/10014552770
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Slimy tactics : the covert commercialisation of child-targeted content
Smith, Sheli; Oates, Caroline J.; McLeay, Fraser - In: Journal of strategic marketing 32 (2024) 3, pp. 304-316
Persistent link: https://www.econbiz.de/10014553252
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The effects of targeted digital advertising on consumer welfare
Borenstein, Benjamin E.; Taylor, Charles Robert - In: Journal of strategic marketing 32 (2024) 3, pp. 317-332
Persistent link: https://www.econbiz.de/10014553255
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Attraktivität und Kompetenz von Models in der Werbung : bewusste vs. unbewusste Einstellungen gegenüber Jüngeren und Älteren
Schütz, Kathrin - 2018
Persistent link: https://www.econbiz.de/10011806567
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Ethical side-effect of dataveillance in advertising : impact of data collection, trust, privacy concerns and regulatory differences on chilling effects
Strycharz, Joanna; Segijn, Claire M. - In: Journal of business research : JBR 173 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10014547918
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"Aha! I knew that voice sounded familiar!" : recognizing a non-identified voice-over endorser increases ad enjoyment via moments of insight
Hall, Matthew J.; Carlson, Les; Gentry, James W. - In: Journal of business research : JBR 174 (2024), pp. 1-14
Persistent link: https://www.econbiz.de/10014548001
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The impact of consumer expectations and familiarity on deceptive pricing in advertising : a view from drip pricing practice
Banerjee, Somak; Dutta, Sujay; Biswas, Abhijit; Kwak, … - In: International journal of advertising : the review of … 43 (2024) 2, pp. 254-285
Persistent link: https://www.econbiz.de/10014550811
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Dealing with intrusive ads : a study of which functionalities help consumers feel agency
Riedel, Aimee S.; Weeks, Clinton S.; Beatson, Amanda T. - In: International journal of advertising : the review of … 43 (2024) 2, pp. 361-387
Persistent link: https://www.econbiz.de/10014550823
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Using the FCB grid to understand privacy concerns in social media advertising
Youn, Kibum; Pittman, Matthew; Haley, Eric John - In: International journal of advertising : the review of … 43 (2024) 3, pp. 405-433
Persistent link: https://www.econbiz.de/10014550975