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Development of a causal alumni loyalty model : cross-cultural and cross-gender investigations
Iskhakova, Lilia - 2020
Persistent link: https://www.econbiz.de/10012488489
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Determinants of customer loyalty for social networking sites
Gu, Rui; Oh, Lih-bin; Wang, KanLiang - In: Exploring the grand challenges for next generation …, (pp. 206-212). 2010
Persistent link: https://www.econbiz.de/10008900965
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Customer loyalty
East, Robert; Wright, Mike; Vanhuele, M. - 2010
Persistent link: https://www.econbiz.de/10003924353
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Grocery retail dynamics and store choice
Lin, Arjen van - 2014
Persistent link: https://www.econbiz.de/10011339510
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Thin and thicker slices : how advertising effectiveness depends on exposure duration
Elsen, Millie - 2012
Consumers are exposed to rising numbers of ads for which they have falling amounts of time. This poses a serious challenge for advertisers and ad agencies who want to engage consumers with their ads, create positive impressions and build memory for their ads and brands. The bulk of ads in...
Persistent link: https://www.econbiz.de/10009733184
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Shopping value, satisfaction and its behavioral outcomes in the purchase of private label branded products : a theoretical framework
Mishra, Anubhav Anand; Srivastava, Manish Kumar - In: HRM and marketing orientation in the new era, (pp. 235-253). 2013
Persistent link: https://www.econbiz.de/10010236503
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Antecedents and consequences of customer retention and loyalty orientation in Romanian telecommunications market
Hnatiuc, Cristian; Mihoc, Florin - In: The changing business landscape of Romania : lessons …, (pp. 285-304). 2013
Persistent link: https://www.econbiz.de/10010386881
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Is the hybrid customer for real? : the customer in the insurance industry of the future
Hofmann, Markus Oscar - In: How to succeed in the digital age : strategies from 17 …, (pp. 121-130). 2014
Persistent link: https://www.econbiz.de/10010341254
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The need for market segmentation in buy-till-you-defect models
Korkmaz, Evsen; Fok, Dennis; Kuik, Roelof - 2014
Persistent link: https://www.econbiz.de/10010351520
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Der digital-aktive Anlagekunde : Erkenntnisse aus einer empirischen Studie
Altenhain, Thomas - In: Management in Kreditinstituten und Unternehmen - ein …, (pp. 215-239). 2016
Persistent link: https://www.econbiz.de/10011529874