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On the determination of advertising effectiveness : An empirical study of the German cigarette market
Reuijl, Jan C. - 1982
Persistent link: https://www.econbiz.de/10000559524
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Vicarious consumers : trans-national meerings between the West and East in the mediterranean world (1730 - 1808)
Pérez-García, Manuel - 2013
Persistent link: https://www.econbiz.de/10010193014
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Economic choice theory : an experimental analysis of animal behavior
Kagel, John H. - 1995 - 1. publ.
Persistent link: https://www.econbiz.de/10013493692
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Ethical considerations when using behavioural insights to reduce people's meat consumption
Lades, Leonhard K.; Nova, Federica - 2022
Persistent link: https://www.econbiz.de/10013484726
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Shaping safe drinking cultures : evoking positive emotion to promote moderate-drinking behaviour
Previte, Josephine; Russell-Bennett, Rebekah; Parkinson, Joy - In: International journal of consumer studies 39 (2015) 1, pp. 12-24
Persistent link: https://www.econbiz.de/10011296983
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Growth, advertising and the consumer
Harris, Ralph - 1964
Persistent link: https://www.econbiz.de/10013203836
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The history of conspicuous consumption in the United Kingdom : 1945-2000
Patsiaouras, Georgios - In: Journal of historical research in marketing 9 (2017) 4, pp. 488-510
Persistent link: https://www.econbiz.de/10011805002
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Advertising to reduce meat consumption : positive framing versus negative framing effects on attention
Zunckel, Caitlin; Pillay, Pragasen; Drummond, Mark Hamilton - In: Journal of social marketing : JSOCM 13 (2023) 4, pp. 609-630
Persistent link: https://www.econbiz.de/10014426718
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Individual choice behavior : a theoretical analysis
Luce, Robert Duncan - 1959
Persistent link: https://www.econbiz.de/10000542567
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Informationsverhalten des Konsumenten und unternehmerisches Marketing
Fritz, Wolfgang - 1986
Persistent link: https://www.econbiz.de/10000706684