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Consumer behaviour
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15
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12
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11
Wu, Linwan
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Yoon, Sukki
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Dens, Nathalie
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Diehl, Sandra
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Rosengren, Sara
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Chan, Kara
9
Evans, Nathaniel J.
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Ghose, Anindya
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Torres, Ivonne M.
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Hudders, Liselot
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Stafford, Marla Royne
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Thaichon, Park
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Zúñiga, Miguel Ángel
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Bellman, Steven
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Choi, Yung Kyun
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Moshary, Sarah
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Quach, Sara
7
Shin, Jiwoong
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Terlutter, Ralf
7
Wilbur, Kenneth C.
7
Wilson, Christopher
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Yoon, Hye Jin
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Bang Nguyen Viet
6
Boerman, Sophie C.
6
Chen, Huan
6
Esch, Franz-Rudolf
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Johnson, Garrett A.
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Kareklas, Ioannis
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Kim, Kacy K.
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Koinig, Isabell
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Lou, Chen
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AMA Summer Academic Conference <2023, San Francisco, Calif.>
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Technische Universität Braunschweig
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AMA Winter Academic Conference <2021, Online>
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Advertising and Consumer Psychology Conference <23, 2004, Montréal>
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American association of Advertising Agencies
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Association of National Advertisers
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Avrim Lazar and Associates
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Axel Springer AG
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Boston College / Department of Economics
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Cambridge University Press
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Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
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Consumer Research Institute, inc.
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Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
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Deutsche Verlags-Anstalt
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Deutsche Werbewissenschaftliche Gesellschaft
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Forschungsgruppe Konsum und Verhalten
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Friedrich-Schiller-Universität Jena
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Fördergesellschaft Marketing an der Universität Augsburg
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Förderverein Marburger Japan-Reihe
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Gesellschaft für Sozial- und Wirtschaftsgeschichte
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Gesellschaft für Ökologische Kommunikation mbH
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Global Development and Environment Institute
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ICORIA / Veranstaltung <19., 2021, Bordeaux>
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ICORIA <11, 2012, Stockholm>
1
ICORIA <16., 2017, Gent>
1
IGI Global
1
IP Deutschland GmbH <Köln>
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Internationale Handelstagung <1987, Rüschlikon>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
NetLibrary, Inc
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International journal of advertising : the review of marketing communications
120
Journal of business research : JBR
97
Journal of marketing communications
94
International journal of advertising : the quarterly review of marketing communications
70
Journal of advertising research
65
Journal of promotion management : innovations in planning and applied research
46
Journal of promotion management : JPM
42
Journal of advertising
41
International journal of internet marketing and advertising : IJIMA
38
Journal of retailing and consumer services
37
Psychology & marketing
36
Journal of advertising : official publication of the American Academy of Advertising
35
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
35
Journal of current issues and research in advertising : JCIRA
24
European journal of marketing : EJM
23
Health marketing quarterly
23
Journal of historical research in marketing
21
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of international consumer marketing
19
Marketing letters : a journal of research in marketing
19
Asia Pacific journal of marketing and logistics
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Journal of current issues and research in advertising
17
Journal of marketing
17
Journal of marketing research : JMR
17
The journal of consumer marketing
17
International journal of consumer studies
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Marketing : ZFP ; journal of research and management
16
Journal of business ethics : JOBE
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
15
Journal of global marketing
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
European journal of marketing
13
Young consumers : insight and ideas for responsible marketers
12
International journal of pharmaceutical and healthcare marketing : IJPHM
11
Journal of consumer marketing
11
Marketing intelligence & planning
11
Quantitative marketing and economics : QME
11
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ECONIS (ZBW)
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1
Profiting from war : Bovril advertising during World War II
Loxham, Angela
- In:
Journal of macromarketing : examining the interactions …
36
(
2016
)
2
,
pp. 198-214
Persistent link: https://www.econbiz.de/10011497335
Saved in:
2
Cold War consumption and the marketing of childhood in the Soviet Union and the United States, 1950-1960
Peacock, Margaret
- In:
Journal of historical research in marketing
8
(
2016
)
1
,
pp. 83-98
Persistent link: https://www.econbiz.de/10011535037
Saved in:
3
Distinctly un-American : subliminal advertising and the Cold War
Samuel, Lawrence R.
- In:
Journal of historical research in marketing
8
(
2016
)
1
,
pp. 99-119
Persistent link: https://www.econbiz.de/10011535065
Saved in:
4
Forgotten classics : Advertising in a Free Society, by Ralph Harris and Arthur Seldon (1959)
Pressey, Andrew D.
- In:
Journal of historical research in marketing
8
(
2016
)
1
,
pp. 174-196
Persistent link: https://www.econbiz.de/10011535104
Saved in:
5
Cultura do consumo : fundamentos e formas contemporâneas
Fontenelle, Isleide Arruda
-
2017
-
1a edição
Persistent link: https://www.econbiz.de/10011833278
Saved in:
6
The history of conspicuous consumption in the United Kingdom : 1945-2000
Patsiaouras, Georgios
- In:
Journal of historical research in marketing
9
(
2017
)
4
,
pp. 488-510
Persistent link: https://www.econbiz.de/10011805002
Saved in:
7
Hiraga Gennai : the Renaissance marketer of eighteenth-century Japan
Minowa, Yuko
- In:
Journal of historical research in marketing
6
(
2014
)
2
,
pp. 258-278
Persistent link: https://www.econbiz.de/10010391795
Saved in:
8
American influences on Irish advertising and consumerism 1900-1960 : fashioning Irishwomen
Whelan, Bernadette
- In:
Journal of historical research in marketing
6
(
2014
)
1
,
pp. 159-182
Persistent link: https://www.econbiz.de/10010339178
Saved in:
9
Gendering the Victorian Irish child reader as buyer
Clark, Lauren Rebecca
- In:
Journal of historical research in marketing
6
(
2014
)
1
,
pp. 8-28
Persistent link: https://www.econbiz.de/10010339226
Saved in:
10
From submarines to suburbs : selling a better America, 1939 - 1959
Henthorn, Cynthia Lee
-
2006
Persistent link: https://www.econbiz.de/10003321105
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