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Consumer behaviour
Marketing
31,515
Werbung
13,910
Advertising
10,032
Absatz
4,953
Konsumentenverhalten
4,581
Marketingmanagement
4,149
Werbewirkung
3,985
Theorie
3,931
Advertising effects
3,911
Marketing management
3,911
Theory
3,882
Deutschland
3,478
marketing
2,604
USA
2,529
Online-Marketing
2,440
Internet marketing
2,431
Germany
2,389
United States
2,094
Sales
1,509
Brand management
1,447
Markenführung
1,439
Marktforschung
1,430
Management
1,319
Strategisches Management
1,209
Agribusiness
1,105
Relationship marketing
1,069
Beziehungsmarketing
1,042
Social Web
1,000
Social web
997
Marketingtheorie
886
Marketing theory
874
Economics
845
Market research
826
Innovation
823
Markenartikel
782
Zielgruppe
766
Einzelhandel
756
Internet
755
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728
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721
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30
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2
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Graue Literatur
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Arbeitspapier
158
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Sammelwerk
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147
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research-article
87
Konferenzschrift
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56
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50
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Bibliography included
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Case study
22
Fallstudie
22
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19
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18
Sammlung
18
conceptual-paper
16
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14
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13
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13
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12
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9
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Septianto, Felix
20
Gierl, Heribert
16
Eisend, Martin
15
Dahlén, Micael
13
Pelsmacker, Patrick de
12
Wiedmann, Klaus-Peter
12
Taylor, Charles Raymond
11
Wu, Linwan
11
Yoon, Sukki
11
Chan, Kara
10
Dens, Nathalie
10
Diehl, Sandra
10
Rosengren, Sara
10
Belk, Russell W.
9
Boerman, Sophie C.
9
Evans, Nathaniel J.
9
Ghose, Anindya
9
Mogaji, Emmanuel
9
Quach, Sara
9
Sahni, Navdeep S.
9
Sheth, Jagdish N.
9
Thaichon, Park
9
Torres, Ivonne M.
9
Dodoo, Naa Amponsah
8
Huber, Frank
8
Hudders, Liselot
8
Shin, Jiwoong
8
Stafford, Marla Royne
8
Terlutter, Ralf
8
Wilbur, Kenneth C.
8
Yoon, Hye Jin
8
Zúñiga, Miguel Ángel
8
Bellman, Steven
7
Chen, Huan
7
Choi, Yung Kyun
7
Fisman, Raymond
7
Kareklas, Ioannis
7
Keller, Kevin Lane
7
Lim, Weng Marc
7
Maclaran, Pauline
7
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American Marketing Association
23
Springer Fachmedien Wiesbaden
14
National Bureau of Economic Research
11
Axel-Springer-Verlag
8
Edward Elgar Publishing
6
Information Resources Management Association
4
AMA Summer Academic Conference <2023, San Francisco, Calif.>
3
Friedrich-Schiller-Universität Jena
3
Gesellschaft für Konsum-, Markt- und Absatzforschung
3
Axel-Springer-Verlag / Marketing Anzeigen
2
Bain & Company <Boston, Mass.>
2
Deutschland / Bundeswehr / Universität Hamburg
2
European Marketing Academy
2
Fördergesellschaft Marketing an der Universität Augsburg
2
Hans-Böckler-Stiftung / Arbeitsgruppe Klima, Umwelt, Zukunft
2
Haufe-Lexware GmbH & Co. KG
2
Hochschule für Wirtschaft und Politik
2
IGI Global
2
NetLibrary, Inc
2
Peter Lang GmbH
2
Technische Universität Bergakademie Freiberg / Fakultät für Wirtschaftswissenschaften
2
Technische Universität Braunschweig
2
Verlag Dr. Kovač
2
Weltwirtschaftsforum
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2019, Austin, Tex.>
1
AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Academy of Marketing Science / Annual Conference <2012, New Orleans, La.>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
American association of Advertising Agencies
1
Association of National Advertisers
1
Athens Institute for Education and Research
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Berliner Wissenschafts-Verlag
1
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All
Journal of business research : JBR
128
International journal of advertising : the review of marketing communications
123
Journal of marketing communications
97
International journal of advertising : the quarterly review of marketing communications
70
Journal of advertising research
70
Journal of retailing and consumer services
52
Journal of promotion management : innovations in planning and applied research
50
Psychology & marketing
48
International journal of internet marketing and advertising : IJIMA
43
Journal of advertising
42
Journal of promotion management : JPM
41
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
Journal of advertising : official publication of the American Academy of Advertising
35
SpringerLink / Bücher
35
European Journal of Marketing
33
European journal of marketing : EJM
32
Management science : journal of the Institute for Operations Research and the Management Sciences
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
26
Journal of Islamic marketing : JIMA
26
Asia Pacific journal of marketing and logistics
24
Health marketing quarterly
24
Journal of current issues and research in advertising : JCIRA
24
Journal of international consumer marketing
24
Journal of marketing research : JMR
24
Marketing intelligence & planning
24
The journal of consumer marketing
24
Journal of consumer research : JCR ; an interdisciplinary bimonthly
22
Journal of marketing
21
International journal of consumer studies
20
Journal of macromarketing : examining the interactions among markets, marketing, and society
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
20
Marketing letters : a journal of research in marketing
20
Journal of Consumer Marketing
19
Journal of Islamic marketing
19
Marketing : ZFP ; journal of research and management
19
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
19
Cogent business & management
18
Journal of business ethics : JOBE
18
Journal of current issues and research in advertising
18
Journal of global marketing
18
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Source
All
ECONIS (ZBW)
4,553
Other ZBW resources
137
RePEc
8
BASE
4
Showing
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1
Advertising to Muslim consumers : a holistic view from the Islamic perspective
Razzaque, Mohammed Abdur
- In:
International journal of Islamic marketing and branding
5
(
2020
)
3
,
pp. 228-245
Persistent link: https://www.econbiz.de/10012512808
Saved in:
2
Islamic advertising in Nigeria : an assessment
Abdullahi, Shafiu Ibrahim
- In:
International journal of islamic marketing and branding
2
(
2017
)
1
,
pp. 65-84
Persistent link: https://www.econbiz.de/10011777830
Saved in:
3
Marketing
and customer behaviour
Jenkins, John R. G.
-
1972
Persistent link: https://www.econbiz.de/10000666881
Saved in:
4
Marketing
and the consumer movement
Mitchell, Jeremy
(
ed.
)
-
1978
Persistent link: https://www.econbiz.de/10000054952
Saved in:
5
Seminar on
Marketing
to Children and Young Consumers : tactics for today, and strategies for tomorrow ; Nuremberg/Fed. Rep. of Germany, 6th - 8th June, 1984
1984
Persistent link: https://www.econbiz.de/10003310458
Saved in:
6
The value of being on the net : the effects of web sites of companies on consumer decision making
Björk, Peter
(
contributor
)
-
2000
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001536561
Saved in:
7
Konsumentenpsychologie und Markenartikel
Unger, Fritz
(
ed.
);
Berekoven, Ludwig
(
contributor
)
-
1986
Persistent link: https://www.econbiz.de/10014269087
Saved in:
8
Marketing
in adversity
Baker, Michael John
(
ed.
)
-
1976
-
1. publ.
Persistent link: https://www.econbiz.de/10000053056
Saved in:
9
Marketing
und Kommunikation
Zürich : Galledia Fachmedien AG
;
1994-[?]: Heerbrugg : …
;
…
-
22.1994,4 -
Persistent link: https://www.econbiz.de/10000535452
Saved in:
10
From submarines to suburbs : selling a better America, 1939 - 1959
Henthorn, Cynthia Lee
-
2006
Persistent link: https://www.econbiz.de/10003321105
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