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Telematics in the automotive industry are the most popular example of Connected Services. But despite their implementation in several million of vehicles worldwide, there has only been little consideration in research. Clemens Hiraoka analyzes the entire customer lifecycle from awareness,...
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Front cover -- ENTHUSIASTIC ENDORSEMENTS FROM BOTH FOUNDERS OF THE NIELSEN NORMAN GROUP! -- THE MORGAN KAUFMANN SERIES IN INTERACTIVE TECHNOLOGIES -- Title page -- Copyright -- front matter -- DEDICATION -- CONTENTS -- ACKNOWLEDGMENTS -- FOREWORD -- body -- 1 THE NEXT FRONTIER FOR USER-CENTERED...
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Vera Waldschmidt analysiert am Beispiel digitaler Konvergenzprodukte und 'Wearable Electronics', welche Faktoren die akzeptanzrelevanten kognitiven Vorgänge bei der Wahrnehmung von Verschmelzungsprodukten beeinflussen und wie diese gestaltet werden sollten, damit Konsumenten den hybriden...
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