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The nature and role of affect in consumer behavior
Cohen, Joel B.; Pham, Michel T.; Andrade, Eduardo B. - In: Handbook of consumer psychology, (pp. 297-348). 2008
Persistent link: https://www.econbiz.de/10003716200
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When brands are built from within : a social identity pathway to liking and evaluation
Reed, Americus, II; Cohen, Joel B.; Bhattacharjee, Amit - In: Handbook of brand relationships, (pp. 124-150). 2009
Persistent link: https://www.econbiz.de/10003915580
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Alternative models of categorization : toward a contingent processing framework
Cohen, Joel B. - In: Journal of consumer research : JCR ; an … 13 (1987) 4, pp. 455-472
Persistent link: https://www.econbiz.de/10001023721
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Evolutionary consumer psychology: Ask not what you can do for biology, but ...
Kenrick, Douglas T.; Saad, Gad; Griskevicius, Vladas - In: Journal of consumer psychology : JCP : the official … 23 (2013) 3, pp. 404-409
Persistent link: https://www.econbiz.de/10009779753
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Evolutionary psychology and consumer behavior : a constructive critique
Cohen, Joel B.; Bernard, H. Russell - In: Journal of consumer psychology : JCP : the official … 23 (2013) 3, pp. 387-399
Persistent link: https://www.econbiz.de/10009779757