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Advertising in a competitive market : the role of product standards, customer learning, and switching costs
Anderson, Eric T.; Simester, Duncan - In: Journal of marketing research : JMR 50 (2013) 4, pp. 489-504
Persistent link: https://www.econbiz.de/10009786164
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Cheap-talk advertising and misrepresentation in vertically differentiated markets
Gardete, Pedro M. - In: Marketing science : the marketing journal of the … 32 (2013) 4, pp. 609-621
Persistent link: https://www.econbiz.de/10009787933
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Joint pricing and advertising strategy with reference price effect
Lu, Lihao; Gou, Qinglong; Tang, Wansheng; Zhang, Jianxiong - In: International journal of production research 54 (2016) 17/18, pp. 5250-5270
Persistent link: https://www.econbiz.de/10011530197
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How do advertised brands benefit from private labels? : an application of rational expectations models
Chen, Guan-ru - In: Applied economics 46 (2014) 22/24, pp. 2891-2902
Persistent link: https://www.econbiz.de/10010417137
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Market demand of smart but uninformed consumers rotates counterclockwise with better information : surprising welfare effects
Graça, Tarcisio Barroso da; Masson, Robert T. - In: Applied economics letters 23 (2016) 1/3, pp. 11-14
Persistent link: https://www.econbiz.de/10011414186
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Price advertising by manufacturers and dealers
Xu, Linli; Wilbur, Kenneth C.; Siddarth, S.; … - In: Management science : journal of the Institute for … 60 (2014) 11, pp. 2816-2834
Persistent link: https://www.econbiz.de/10010461797
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The strategic choice of the firm with customization capability
Wang, Jue-Shyan; Chan, Shu-Ning - In: Research in world economy 5 (2014) 2, pp. 56-67
Persistent link: https://www.econbiz.de/10010462798
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Confidence via correction : the effect of judgment correction on consumer confidence
Espinoza Petersen, Francine; Hamilton, Rebecca W. - 2013
At times, consumers are motivated to reduce the influence of a product recommendation on their judgments. Based on previous research, it is unclear whether this correction process will increase or decrease consumers' confidence in their judgments. We find that source credibility moderates the...
Persistent link: https://www.econbiz.de/10009779799
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Influence of advertisement on customers based on AIDA model
Ullal, Mithun S.; Hawaldar, Iqbal Thonse - In: Problems and perspectives in management : PPM ; … 16 (2018) 4, pp. 285-298
Persistent link: https://www.econbiz.de/10011998468
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Modelling consumer responses to advertising slogans through artificial neural networks
Wang, Wan-Chen; Silva, Maria Manuela Santos; Moutinho, Luiz - In: International journal of business and economics 15 (2016) 2, pp. 89-116
Persistent link: https://www.econbiz.de/10011612049