Cheap-talk advertising and misrepresentation in vertically differentiated markets
Year of publication: |
2013
|
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Authors: | Gardete, Pedro M. |
Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 32.2013, 4, p. 609-621
|
Subject: | analytic models | advertising | targeting | marketing strategy | Theorie | Theory | Werbung | Advertising | Produktdifferenzierung | Product differentiation | Marketingmanagement | Marketing management | Produktqualität | Product quality | Zielgruppe | Target group | Duopol | Duopoly | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing |
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