In this paper, we develop an integrated framework to study a firm's joint decisions on product price, quality and … service duration in a variety of monopolistic and competitive scenarios. Product price, quality, and ancillary service (such … optimization and game theory to conduct analysis. We find that with multiple substitutable products being offered, it is sufficient …

, intensifies price competition for non-loyal customers, and eliminates cannibalization from customer self-selection. Contrary to … prior literature on one-to-one marketing and price discrimination, we show that even symmetric firms can avoid the well …