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~subject:"Consumer behaviour"
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Advances in services marketing
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Consumer behaviour
Brand management
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11
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11
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Mühlbacher, Hans
11
Matzler, Kurt
3
Altmann, Andreas
2
Grohs, Reinhard
2
Koll, Oliver
2
Kreuzer, Maria
2
Leihs, Helmuth
2
Bertschy, Marjorie
1
Desbordes, Michel
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Dinh, Estelle
1
Füller, Johann
1
Gavard-Perret, Marie-Laure
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Jawecki, Gregor
1
Kauppinen-Räisänen, Hannele
1
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1
Raies, Karine
1
Raïes, Karine
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Journal of business research : JBR
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Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of management information systems : JMIS
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of retailing and consumer services
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ECONIS (ZBW)
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1
Consumer empowerment through Internet-based co-creation
Füller, Johann
;
Mühlbacher, Hans
;
Matzler, Kurt
; …
- In:
Journal of management information systems : JMIS
26
(
2009/10
)
3
,
pp. 71-102
Persistent link: https://www.econbiz.de/10003956621
Saved in:
2
Consumption community commitment : newbies' and longstanding members' brand engagement and loyalty
Raïes, Karine
;
Mühlbacher, Hans
;
Gavard-Perret, …
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2634-2644
Persistent link: https://www.econbiz.de/10011399640
Saved in:
3
One pie, many recipes : alternative paths to high brand strength
Grohs, Reinhard
;
Raeis, Karine
;
Koll, Oliver
; …
- In:
Journal of business research : JBR
69
(
2016
)
6
,
pp. 2244-2251
Persistent link: https://www.econbiz.de/10011472212
Saved in:
4
Drivers of brand strength : configural paths to strong cognitive brand equity
Mühlbacher, Hans
;
Raies, Karine
;
Grohs, Reinhard
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 2774-2780
Persistent link: https://www.econbiz.de/10011506881
Saved in:
5
Preiszufriedenheit als multiattributives Konstrukt
Matzler, Kurt
;
Mühlbacher, Hans
;
Altmann, Andreas
; …
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
49
(
2003
)
2
,
pp. 144-159
Persistent link: https://www.econbiz.de/10001776631
Saved in:
6
Price satisfaction as a multi-attributive construct
Matzler, Kurt
;
Mühlbacher, Hans
;
Altmann, Andreas
; …
- In:
Yearbook of marketing and consumer research
2
(
2004
),
pp. 77-92
Persistent link: https://www.econbiz.de/10002557456
Saved in:
7
Home in the re-making : immigrants' transcultural experiencing of home
Kreuzer, Maria
;
Mühlbacher, Hans
;
Wallpach, Sylvia von
- In:
Journal of business research : JBR
91
(
2018
),
pp. 334-341
Persistent link: https://www.econbiz.de/10011903213
Saved in:
8
Exploring consumers' subjective shopping experiences in directly operated luxury brand stores
Kauppinen-Räisänen, Hannele
;
Mühlbacher, Hans
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012305873
Saved in:
9
Brand identity dynamics : reinforcement or destabilisation of a sport brand identity through the introduction of esports?
Mühlbacher, Hans
;
Bertschy, Marjorie
;
Desbordes, Michel
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 421-442
Persistent link: https://www.econbiz.de/10013370887
Saved in:
10
Necessary perceptions of family values and luxury characteristics for brand luxuriousness : evidence from luxury watch brands
Dinh, Estelle
;
Mühlbacher, Hans
;
Torchia, Mariaterasa
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 58-78
Persistent link: https://www.econbiz.de/10014447419
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