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~subject:"Consumer behaviour"
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Chan-Olmsted, Sylvia M.
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Wang, Rang
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Kim, Hyehyun Julia
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Journal of media business studies
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Journal of consumer marketing
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The journal of media economics
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ECONIS (ZBW)
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Fantasy sport usage and multiplatform sport media consumption behaviors
Chan-Olmsted, Sylvia M.
;
Kwak, Dae Hee
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
3
,
pp. 204-214
Persistent link: https://www.econbiz.de/10012815618
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2
Factors affecting YouTube influencer marketing credibility : a heuristic-systematic model
Xiao, Min
;
Wang, Rang
;
Chan-Olmsted, Sylvia M.
- In:
Journal of media business studies
15
(
2018
)
3
,
pp. 188-213
Persistent link: https://www.econbiz.de/10012051035
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3
Content marketing strategy of branded YouTube channels
Wang, Rang
;
Chan-Olmsted, Sylvia M.
- In:
Journal of media business studies
17
(
2020
)
3/4
,
pp. 294-316
Persistent link: https://www.econbiz.de/10012312168
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4
Smart sports fans : factors influencing sport consumption on smartphones
Chan-Olmsted, Sylvia M.
;
Xiao, Min
- In:
Sport marketing quarterly : preferred journal of the …
28
(
2019
)
4
,
pp. 181-194
Persistent link: https://www.econbiz.de/10012254408
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5
Perceptions and practices of media engagement : a global perspective
Chan-Olmsted, Sylvia M.
;
Wolter, Lisa-Charlotte
- In:
JMM : the international journal on media management
20
(
2018
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10011917615
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6
Repeat consumption of media goods : examining factors affecting repeat theatrical viewing of movies
Chang, Byeng-Hee
;
Nam, Sang-Hyun
;
Chan-Olmsted, Sylvia M.
; …
- In:
The journal of media economics
29
(
2016
)
4
,
pp. 167-180
Persistent link: https://www.econbiz.de/10011742240
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7
Exploring the dimensions of media brand trust : a contemporary integrative approach
Chan-Olmsted, Sylvia M.
;
Kim, Julia Hyehyun
- In:
Journal of media business studies
20
(
2023
)
1
,
pp. 109-135
Persistent link: https://www.econbiz.de/10014234987
Saved in:
8
In smartness we trust : consumer experience, smart device personalization and privacy balance
Chan-Olmsted, Sylvia M.
;
Chen, Huan
;
Kim, Hyehyun Julia
- In:
Journal of consumer marketing
41
(
2024
)
6
,
pp. 597-609
Persistent link: https://www.econbiz.de/10015078762
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