//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Consumer behaviour"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Sachleistungsprinzip in der ge...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
Deutschland
23
Germany
20
Digitalisierung
7
Japan
7
Digitization
6
Krankenversicherung
6
Betriebsführung
5
Dienstleistung
5
Dienstleistungsbetrieb
5
Gesetzliche Krankenversicherung
5
Handelsbetrieb
5
Health insurance
5
Industriebetrieb
5
Services
5
Brand
4
Brand image
4
Gesetzliche Rentenversicherung
4
Markenartikel
4
Markenimage
4
Public pension system
4
Brand management
3
Enterprise
3
Industrie
3
Information
3
Markenführung
3
Private Krankenversicherung
3
Private health insurance
3
Public health insurance
3
Social insurance
3
Sozialversicherung
3
Unternehmen
3
Arbeitsmarktintegration
2
Bürgerversicherung
2
Celebrity endorsement
2
Celebrity-Werbung
2
Computerized method
2
Computerunterstützung
2
Conjoint analysis
2
Conjoint-Analyse
2
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Hofmann, Julian
2
Gundlach, Hardy
1
Johnen, Marius
1
Kottemann, Pascal
1
Schnittka, Oliver
1
Published in...
All
Journal of business research : JBR
1
Journal of media business studies
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Talent or popularity : what drives market value and brand image for human brands?
Hofmann, Julian
;
Schnittka, Oliver
;
Johnen, Marius
; …
- In:
Journal of business research : JBR
124
(
2021
),
pp. 748-758
Persistent link: https://www.econbiz.de/10012494015
Saved in:
2
Preferences and willingness to pay for tablet news apps
Gundlach, Hardy
;
Hofmann, Julian
- In:
Journal of media business studies
14
(
2017
)
4
,
pp. 257-281
Persistent link: https://www.econbiz.de/10011889173
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->