recent evidence on increased ad-blocking, which has become a key concern to the entire advertising industry. Our main … findings are robust to several variations, including price and salience competition as well as varying quality of the available …

This chapter focuses on the economic mechanisms at work in recent models of advertising finance in media markets …, and to clarify the conceptual aspects. The chapter first develops a canonical model of two-sided markets for advertising … advertising markets, and concrete issues such as congestion and second-degree discrimination. The second part is devoted to recent …