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From social marketing to corporate social marketing : changing consumptions habits as the new frontier of corporate social responsibility
Palazzo, Guido - In: The SAGE handbook of social marketing, (pp. 271-283). 2011
Persistent link: https://www.econbiz.de/10009380594
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Marketing's consequences : stakeholder marketing and supply chain corporate social responsibility issues
Smith, N. Craig; Palazzo, Guido; Bhattacharya, C. B. - In: Business ethics quarterly : the journal of the Society … 20 (2010) 4, pp. 617-641
Persistent link: https://www.econbiz.de/10008736621
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Marketing’s consequences : stakeholder marketing and supply chain CSR issues
Smith, N. Craig; Palazzo, Guido; Bhattacharya, C. B. - 2010
Persistent link: https://www.econbiz.de/10008807568