From social marketing to corporate social marketing : changing consumptions habits as the new frontier of corporate social responsibility
Year of publication: |
2011
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Authors: | Palazzo, Guido |
Published in: |
The SAGE handbook of social marketing. - Los Angeles : SAGE, ISBN 978-1-84920-188-9. - 2011, p. 271-283
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Subject: | Social Marketing | Social marketing | Corporate Social Responsibility | Corporate social responsibility | Diskurstheorie | Discourse theory | Öffentliche Güter | Public goods | Konsumentenverhalten | Consumer behaviour |
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