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This exploratory study aims to discuss issues on media easurement in relation to concurrent media consumption of digital media news services. A survey was conducted using a sample consisting of students from the Media Technology program at the Royal Institute of Technology (KTH), Stockholm,...
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This article sheds light on the interaction of media, economic actors, and economic experts. Based on a unique data set of 86,000 news items rated by professional analysts of Media Tenor International and survey data, we first analyze the overall tone of the media, consumers’, firms’, and...
Persistent link: https://www.econbiz.de/10011280001
This article sheds light on the interaction of media, economic actors, and economic experts. Based on a unique data set of 86,000 news items rated by professional analysts of Media Tenor International and survey data, we first analyze the overall tone of the media, consumers', firms', and...
Persistent link: https://www.econbiz.de/10011282738
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We study the role of social engagement and advertising in building entertainment brands. We develop a structural model of viewing behaviors and apply the model to a data set on a new television program that contains both revealed preferences and self-reported preferences and expectations. We use...
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