Over the last decades, marketing concepts, tools, and knowledge have gone through tremendous developments. The emergence of high speed wireless network technologies and the rapid proliferation of mobile phones and other mobile devices have created a new channel for marketing. The mobile channel...

Consumer behavior researchers have a wide variety of research methods at their disposal and numerous channels through which to conduct their research. In this paper, we develop a typology of research desiderata based on the different types of validity that behavioral research typically seeks. We...