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Client experience on projects
Turner, Rodney - In: Project leadership and society 2 (2021), pp. 1-11
We consider client experience on projects. The topic of customer experience is receiving a lot of interest in marketing. It is believed that vendors that manage customer experience achieve better results than those who do not. All the work to date has been done in retail. We consider the nature...
Persistent link: https://www.econbiz.de/10012800124
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Customer experience in the B2B area : the impact of age-related impressions
Lecoeuvre, Laurence; Turner, J. Rodney; Kuppelwieser, Volker - In: Journal of retailing and consumer services 58 (2021), pp. 1-7
Persistent link: https://www.econbiz.de/10012430624
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Paradoxes of modernist consumption - reading fashions
Dolfsma, Wilfred (contributor) - 2004 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002103707
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The impact of brand and category characteristics on consumer stock-out reactions
Sloot, Laurens M. (contributor);  … - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001721972
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Cognitive and affective consequences of two types of incongruent advertising
Loef, Joost (contributor); Verlegh, Peeter W. J. (contributor) - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001660052
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Mystery shopping : in-depth measurement of customer satisfaction
Hesselink, Martijn Willem (contributor);  … - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001765932
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Purchasing complex services on the Internet; an analysis of mortgage loan acquisitions
Vroomen, Björn; Donkers, Bas; Verhoef, Peter C.; … - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001806394
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Explaining choice and share of category requirements of biologic meat
Verhoef, Peter C. (contributor);  … - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001861919
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Advertising effects on awareness, consideration and brand choice using tracking data
Franses, Philip Hans (contributor);  … - 2004 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002037149