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How social presence influences consumer purchase intention in live video commerce : the mediating role of immersive experience and the moderating role of positive emotions
Huang, Zhen; Zhu, Yidan; Hao, Andy; Deng, Jia - In: Journal of research in interactive marketing : … 17 (2023) 4, pp. 493-509
Persistent link: https://www.econbiz.de/10014313535
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Conspicuous consumption in emerging market : the case of Chinese migrant workers
Huang, Zhen; Wang, Cheng Lu - In: Journal of business research : JBR 86 (2018), pp. 366-373
Persistent link: https://www.econbiz.de/10011855361